The Balvenie / Digital Campaign

How do we use a digital platform to bring to life the age-old traditions that make The Balvenie so unique?

Introducing The Balvenie Digital Craft Book.

Designed to tell the stories of The Balevnie’s rare Master / Apprentice traditions, the digital craft book has a continuous scrolling mechanism that emulates this passing of knowledge, technique and experience through generations.

Beautiful hand-drawn illustrations hero the craftsmanship behind The Balvenie, celebrating the intricate attention to detail applied to every step.

High quality photography, representing the five rare crafts of The Balvenie, adds depth and insight to the stories we share.

Role: Art Director

Agency: Momentum Worldwide

Copywriter: Roz Waud

Creative Director: Mark Watts

Digital Designer: John Buckell

Developer: Richard Savage