I’ve enabled social media to hijack a fictitious airline. Powered festival facilities with acts of kindness. Opened a street food stall in Shoreditch using army rations. Launched kids into space on a secret mission to Mars. And forced Premier League players to choose between a football for a head and linesman’s flags for arms.
So… What’s next?
A Bit About Me
I am an award-winning, freelance Senior Conceptual Creative / Creative Director with over 20 years experience at a vast array of London marketing and advertising agencies. I am from a design and art direction background originally which means that I can deliver strong conceptual ideas using scamps, as well as effective oversight of layouts and typography. However, I am also highly skilled and adept at writing engaging and thought-provoking copy – including creative rationales, pitch deck narratives, manifestos, scripts and short form copy. I pride myself on my meticulous attention to detail and determination to create work that the media and general public want to talk about. I also have a wealth of experience in working with strategists to help turn creative propositions into compelling campaigns.
When I'm not working I mostly spend my time as a Dad to my two beautiful children. I also sing and play the guitar (I used to be John Lennon in a Beatles tribute band), am a long-suffering supporter of Stoke City and absolutely love a pub. Oh, I’m also the proud owner of a Blue Peter badge…
Agencies
4Sales (Channel 4), VML, Elvis Communications, Joyride (LADbible Group), Mr. President, MullenLowe, We Are Social, AnalogFolk, XYZ, Feref, Sense London, Momentum Worldwide, GOOD Agency, Rehab, Lida, Partners Andrews Aldridge, Tommy, PrettyGreen, The Producers and many more.
Clients
20th Century Fox, AB InBev, Adidas, Adobe, Alzheimer's Society, Amazon, American Airlines, American Express, Audi, Bakers, Barclays, The Balvenie, Bentley, Blu, Blue Cross, The British Army, British Gas, Budweiser, Bud Light, Cadbury, Capital One, Carphone Warehouse, Channel 4, Chaucer, Coca-Cola, Comfort, Compare The Market, Corona, Costa Coffee, Diageo, Disney, The Economist, Etihad Airways, Fanta, Foxy Bingo. Frijj, Galaxy Chocolate, Glenlivet, Google, Green & Black's, Hulu, John Lewis, Kind, Kenco, Intel, LEGO, Lexus, London Underground, Lynx, Mars, Microsoft, Möet Hennesey, Monkey Shoulder, My 1st Years, Nando’s, NatWest, Nestle, Netflix, NSPCC, Open University, Orangina, Post Office, Paramount Studios, Prime Video, Razer, Renault, RBS, Ricoh, Sainsbury's, Samsung, Shark Ninja, Smarty, Snapchat, Sony, Sony Pictures, Stella Artois, Southampton FC, Spurs, TalkTalk, Tassimo, Tesco Mobile, Toblerone, Unilever, Verano, UPS, WaterAid, Westfield, William Grant & Sons, Yakult, Yoplait and more.
Awards
Best Creative / Innovative Execution (Gold), The IPM Awards 2023 (Mission to Mars, LEGO CITY Missions)
Creative Campaign of The Year – Gold, FMBE Awards 2023 (Mission to Mars, LEGO CITY Missions)
Most Effective Roadshow or Shopping Centre Campaign – Silver, FMBE Awards 2023 (Friends Hangouts, LEGO Friends)
The Webby Awards Virtual & Remote Best Realtime Experience People's Voice Winner 2022 (Blood Red Sky, Netflix)
Best Use Of Social Media In An Experiential Activation, The Adweek Experiential Awards 2022 (Blood Red Sky, Netflix)
Best Use Of Influencers In An Experiential Activation, The Adweek Experiential Awards 2022 (Blood Red Sky, Netflix)
Event Production Of The Year, The Drum Experiential Awards 2021 (Blood Red Sky, Netflix).
Gold Category Winner, The Creativepool Annual 2024 (LEGO “Keep It Fresh” Valentine’s Day Campaign)..
