Tassimo / Social Campaign / Baileys Launch
How do you launch Tassimo's new 'guest brand' Baileys on social media in a way that entices people to try it for themselves?
By letting people know that, thanks to the added ease and simplicity of Tassimo, they can now indulge themselves in the decadent taste of Baileys anytime, anywhere. Lovely!
Indulging in success
This launch post received an unprecedented 1,200 likes and 175 shares on facebook within days of launch (most of which was organic), making it one of Tassimo's most successful social posts to date.
Role: Art Director and Copywriter
Agency: Elvis Communications
Creative Director: Neale Horrigan
Additional Creatives: Tamsin Windsor (Copywriter)
Design Director: Chris Dorn
Tassimo / Social Campaign / Valentine's Day
How do you generate brand love for Tassimo T DISCs from people who received Tassimo machines at Christmas?
By letting them know that they can find their perfect match every time with the variety, ease and simplicity that Tassimo offers.
Role: Art Director
Agency: Elvis Communications
Copywriter: Roz Waud
Creative Director: Neale Horrigan
Additional Creatives: Bill Hibbins (Art Director) and Elli Stone (Copywriter)
Design Director: Chris Dorn