Southampton FC x Monster HydroSport / Branded Content / Super Fuelled Scenarios

How do you communicate Monster HydroSport’s ethos of “championing the social side of sport more than the sport itself” through their partnership with Southampton FC?

By playing a good, old-fashioned, Saints-themed game of Would You Rather? with three Saints players and ex-SoccerAM presenter and comedian Lloyd Griffiths. Introducing Super Fuelled Scenarios. The video received over 750k views by Saints fans curious to know if Kyle Walker would prefer a football for a head or linesman’s flags for arms…

As well as the long form content video we also created short teasers for Saints social channels to make people aware of the new content.

Role: Lead Creative

Agency: Tommy

Creative Director: Iain Hunter

Content Editor: Simone Giorgetta

Motion Graphics: Adam Witton