Southampton FC x SportsBet.io / Branded Content / Nobody Likes Waiting

How do you inform Saints fans (and football fans in general) about SportsBet.io’s faster payouts in a way that feels native to their social platform?

By creating “Nobody Likes Waiting”: A campaign all about football’s most frustrating waits…

Nobody Likes Waiting Quiz / Long Form Content

Our hero piece of content was a quiz about frustrating waits in football, hosted by Rocket (of SoccerAM and JOE Media fame) and featuring Saints players Stuart Armstrong, Ryan Bertrand, and Jan Vestergaard. A quiz that Stu and Jan both separately referred to as “a shambles”. #SoProud

Nobody Likes Waiting / Quiz Teaser and Short Form Content

In addition to our hero content, we also created a teaser to help promote the quiz on other platforms as well as a piece of short form content centring around Theo Walcott’s wait for his first Senior Saints goal in 15 years upon returning to the club on loan from Everton for the 21/22 season.

Role: Art Director & Copywriter

Agency: Tommy

Creative Director: Iain Hunter

Producer: Laura Message

Content Editor: Dan Monk

Motion Graphics: Duwaine Whitfield