Sony Pictures / Social Campaign / Monster Hunter

How do you promote Sony Pictures new film Monster Hunter (based on the hugely popular video game) on social media? 

Through a series of highly engaging posts across Facebook and Instagram showcasing the scale of the monsters and the key characters.

Posts included a series of tense, dramatic and explosive countdowns.

As well as a series of Instagram stories and in-feed statics designed to showcase the sheer scale of some of the monsters from the movie.

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Role: Art Director & Copywriter

Agency: Tommy

Creative Director: Will Tunstall

Motion Graphic: Pete Collins