RTE 2FM Breakfast Show / Social & OOH / Launch Campaign

How do you get youngsters in Ireland tuning in to the new and irreverent ‘Breakfast With Doireann & Eoghan’ show? 

By creating campaign visuals and messaging based around a food fight between the two hosts that demonstrates to listeners how they will ‘SHake Up your Breakfast!’.

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We created stylised animations for social media.

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And static visuals full of energy for OOH.

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Role: Art Director & Copywriter

Agency: LCD

Creative Director: Ian Laing

Additional Creatives: Daniel Morris (Design & Art Direction)