Proactive & Personal Projects

A selection of proactive and personal work.

FIFA World Cup 2018 – It's Coming Home

How do you help to raise the euphoria around England's success at the FIFA World Cup 2018 in Russia through social media?

By contributing to the huge array of organic 'It's Coming Home' memes! Fans from all over England created fun and shareable variations on popular film and TV scenes that incorporated the 'Three Lions' song made famous by Baddiel, Skinner and The Lightning Seeds during Euro '96. I spotted an opportunity to create my own using the famous music-based, first-contact scene from Steven Spielberg's 'Close Encounters Of The First Kind'.

This meme was reposted by David Baddiel on Twitter, received tens of thousands of views and hundreds of retweets and likes (across both postings).

Women’s Euros 2022 – Viral Tweet

So, a tweet I posted of my daughter after the Women’s Euro’s victory in 2022 went viral. It earned 3M organic impressions. Got over 60k likes. Over 6k retweets. And nearly 500 comments,

It was retweeted by Kathy Burke, Susanna Reid, and the England Captain Leah Williamson who was featured in the photo.

It was picked up and reposted by BBC Sport, The Mirror, The New York Times, The Female Lead, The Archbishop Of Banterbury, ESPN, The Poke and many, many more.

But not only did the Women’s England Captain retweet it. She spoke about it on Women’s Hour for the BBC. Watch the clip below.

Mind. Blown.

Delilah Comic Strip – The Bear Pit (Stoke City Fan Site)

I also draw a little comic strip called “Delilah” for a Stoke fan site called The Bear Pit. (With a little help from my daughter.)