Pinewood Studios Group / Print & Digital

How do you alert national and international television producers to the potential of filming their productions at Pinewood, a studio synonymous with film that had recently made a huge investment in TV production facilities?

By sending huge TV remote controls with buttons highlighting the breadth of locations, productions and facilities, to targeted production offices and trade events. They included a QR code and URL as well as ‘battery’ hand outs. The code linked to an ‘interactive TV menu’ themed web portal that took you to relevant pages on the Pinewood website. This was all output in conjunction with a trade press campaign.

Role: Conceptual Designer and Copywriter

Agency: LCD

Creative Director: Ian Laing