Paddy Power / PR Stunt / Premier League

How do you keep football punters’ attention on Paddy Power during the rollercoaster of the Premier League season?

By creating outrageous stunts that provide a commentary on the big talking points as they happen. After Arsenal lost yet another game during the disastrous start for new manager Mikel Arteta, we reminded Arsenal fans that you don’t know what you’ve got until it’s gone. We evaded security to place a mannequin wearing one of Arsene Wenger’s famous puffer jackets outside the Emirates Stadium alongside the message that: “Some styles go out of fashion too quickly.”

Role: Lead Creative

Agency: Tommy

Creative Directors: Iain Hunter & Chris Edwards