Amazon Prime Video / Social Campaign / Hunters

How do you promote Amazon Prime Video’s biggest new show Hunters from Director Jordan Peele on social media? 

Through a combination of engaging and enticing posts across Facebook and Instagram, teasing characters, storylines and major themes.

These posts included teases for the Super Bowl spot:

Instagram stories playing on both the TV Guide featured heavily in the first episode and a bespoke motion comic prequel story.

We also created posts focussing on lead characters and using their personalities to define the creative concepts. Such as a comic book origin story for protagonist Jonah and a 70s cop show title sequence for FBI agent Millie.

Role: Art Director & Copywriter

Agency: Tommy

Creative Director: Will Tunstall

Motion Graphics: Adam Witton and Holly Madeline