Ninja / Experiential / Christmas Made Easy

How do you raise brand awareness and consideration of Ninja’s hero range of kitchen products as a solution to cooking Christmas dinner and/or as a great gift option in the run up to Christmas?

By taking our mobile kitchen demo space and product display out on the road to shopping centres in Kent, Birmingham and Manchester and inviting local celebrity chefs in each location down to help show shoppers how Ninja can help to make Christmas easy.

Bluewater, Kent

The first stop was Bluewater in Kent where we we were joined by special guest celebrity chef Gizzi Erskine.

Bullring, Birmingham

The next stop was the Bullring in Birmingham where we we were joined by 2021 Masterchef: The Professionals Winner Daniel Lee.

Manchester Arndale

Finally we visited the Manchester Arndale where we we were joined by Paralympian and 2021 Celebrity Masterchef Winner Kadeena Cox.

PanVision Screens

We utilised the giant PanVision screens above the activation spaces in Birmingham and Manchester to promote awareness around the centres.

Social Posts

We also promoted the activations on Ninjas owned social channels as well as shared channels with the venues and the talent.

Role: Creative Director

Agency: The Producers (part of the Less Ordinary Group)

Producers: Robbie Mathieson and Tom Gale.

Lead Designer: Alex Walden

Additional Designer: Mark Thornicroft