SMARTY / Influencer Campaign / FREE-U

How do you let mobile phone customers stuck by the reintroduction of roaming charges during a cost of living crisis know about SMARTYs FREE EU data roaming and amazing 12GB for £8 offer?

By recruiting Love Island’s Faye and Teddy to help us conduct a little experiment. Faye was able to spend £8 on SMARTYs 12GB offer and FREE EU data roaming. But Teddy had to spend his £8 on a guide book instead. See how they got in in their own individual stories below…

Role: Creative Director

Agency: PrettyGreen & What They Said

Producer: Joe Stratton