KIND / Experiential / Powered By KIND

How do you demonstrate the giving and caring company ethos of KIND snacks at festivals around the UK? 

By harvesting the power of KINDness and using it to encourage product sampling to establish a new found love of the brand. 

Introducing ‘Powered By KIND’, a unique dance stage that uses innovative kinetic floor tiles to harvest energy and power facilities that benefit other festival goers on the site.

Event activations included DJ sets and exercising at ‘Food & Lycra’ classes with the energy generated being used to power charge points that everyone could use.

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And the KINDness didn’t stop there… The stage was also used to provide motivational messages for runners at Virgin events.

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Designed to emulate a graphic equaliser using the four coloured bars from the KIND logo, the stand really stood out and attracted the crowds.

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Plus, all of the events were promoted on social media to help spread the brand love even further.

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The Powered by Kind experience took place at Virgin Hackney Festival of Fitness from 17-19 May, London 10k (21 July), Camp Bestival (24-28 July), Big Feastival (23-25 August) and Oxford Half (12-13 Oct).

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Role: Art Director & Copywriter

Agency: Sense London

Creative Director: Adam Curry

Additional Creatives: Georgina Pope (Art Director)