Green & Black’s / Social Campaign / Mother’s Day

How do you make consumers on Facebook and Instagram aware of Green & Black’s gift collections by way of enticing them to buy one as a gift for Mother’s Day?

By using macro camera shots to get extreme close-ups of the tantalising textures and ingredients for the huge variety of mini bar flavours inside each collection.

Role: Art Director

Agency: Elvis Communications

Copywriter: Rowan Early

Creative Director: Neale Horrigan

Green & Black’s / Social Campaign / Sharing Bags

How do you make consumers on Facebook and Instagram aware of Green & Black’s three, new varieties of sharing bags (Bark, Bloc and Fruit)?

By using slow motion shots of the mouthwatering textures and ingredients tumbling into and in front of the viewer as a way of communicating the three new ways to ‘fall in love’ with Green & Black’s chocolate.

Role: Art Director

Agency: Elvis Communications

Copywriter: Rowan Early

Creative Director: Neale Horrigan

Additional Creatives: Rob Griffiths (Art Director)