Foxy Bingo / Experiential / Foxy Laundrette

How do you cement brand affinity for Foxy Bingo with it’s key audience in the north in line with their new ATL ad campaign?

By creating “The Foxy Laundrette” – The first ever celebrity Swap Shop where people could come and trade in their unwanted clothes for Foxy branded ones as well as being in with a chance of winning an item of clothing donated by a celebrity!

We got fashion expert and TV personality Gok Wan to front the campaign including press photos, interviews and an appearance at the lunch of the laundrette itself in Hull.

Role: Creative Director

Agency: The Producers (part of the Less Ordinary Group)

Producers: Maia Henderson, Robbie Mathieson, Tom Gale and Dan Byrne.

Designer: Jason Claisse

Account Director: Samantha Hooper-Gill (for PrettyGreen)