Adobe Lightroom / Branded Content / 60 Second Edit Challenge

How do you convince Instagram users to break their habitual in-app photo editing and use the much more powerful and adaptable Adobe Lightroom in advance instead? 

By creating Adobe Lightroom’s 60 Second Edit Challenge. Pieces of branded content across the UK, Germany and France that challenged photography influencers on Instagram to edit their photos in 60 seconds or less. Not only were we able to show how quickly and easily budding photographers can edit their photos on the go, but we were also able to show how much better the results are… Right in Instagram itself!

UK Challenge One: IGTV, Instagram in-feed, Facebook Carousel and TikTok

We challenged UK photography influencer @postcardsbyhannah to edit her photo in 60 seconds with Adobe Lightroom. See how she got on below…

UK Challenge Two: IGTV, Instagram in-feed, Facebook Carousel and TikTok

Watch UK photography influencer @postcardsbyhannah take on another 60 Second Edit Challenge with Adobe Lightroom…

Germany Challenge One: IGTV, Instagram in-feed, Facebook Carousel and TikTok

We challenged German photography influencer @kris.tof to edit his photo in 60 seconds with Adobe Lightroom. See how he got on below…

Germany Challenge Two: IGTV, Instagram in-feed, Facebook Carousel and TikTok

Watch Germany photography influencer @kris.tof take on another 60 Second Edit Challenge with Adobe Lightroom…

France Challenge One: IGTV and TikTok

We challenged French photography influencer @lesparisdelaura to edit her photo in 60 seconds with Adobe Lightroom. See how she got on below…

France Challenge Two: IGTV and TikTok

Watch French photography influencer @lesparisdelaura take on another 60 Second Edit Challenge with Adobe Lightroom…

Role: Art Director & Copywriter

Agency: Tommy

Creative Director: Iain Hunter

Design Director: Lee Levy

Additional Art Director: Dave West

Motion Graphics: Adam Witton

Producer: Alexis Sun