Budweiser / Social Campaign / Support Responsibly (FIFA World Cup Russia 2018)

As part of the Budweiser FIFA World Cup campaign, we pitched the idea of sharing much sought after air time through Bud’s exclusive official beer sponsorship of the World Cup with other brands of beer – as a demonstration of solidarity within the game, leading by example for football fans travelling to the tournament and also positioning Bud, once and for all, as the indisputable King Of Beers. This would all be presented with the messaging “Support Responsibly” as a play on the famous drink responsibly message and as a call to action for unity during the tournament.

Role: Art Director & Copywriter

Additional Creatives: Tamsin Windsor

Creative Director: Neale Horrigan