Barclays / Internal Brand Guidelines

How do you demonstrate the new internal brand guidelines, including illustrations and tone of voice, to the staff of Barclays bank?

By creating a range of covers and documents as examples within the brand guidelines themselves. The covers and spreads demonstrate the colour palette, it’s usage, the illustration style, dialogue boxes and direct, yet friendly, tone of voice.

Role: Designer, Illustrator and Copywriter

Agency: Templar Downie

Creative Director: Andrew Downie