Amazon Prime / PR Stunt / Picardilly Circus

How do Amazon Prime whip Start Trek fans into a frenzy about the return of the beloved Captain after 16 years away from the franchise?

By taking over Piccadilly Station and turning it into Picardilly Station, complete with promotional key art and even tannoy announcements from Jean-Luc Picard himself.

Amazon asked Tommy to come up with Star Trek themed tannoy announcements to be used around the station and I was more than happy to “make it so”.

These tannoy announcements accompanied key art around every space in the station, including turning the famous roundel into a Star Fleet badge.

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Role: Copywriter

Agency: Tommy

Creative Director: Will Tunstall

Producer: Alexis Sun