Adobe Lightroom / Social Campaign / Up Your Edit Game

How do you convince Instagram users across the UK, Germany and France who showed an interest in the 60 Second Edit Challenge campaign to download the app and even subscribe to the paid version? 

By reinforcing how Adobe Lightroom can Up Your Edit Game, give you more options and control over your photo edits and increase your likes on Instagram over the capabilities of the in-app editing features.

UK General Features: Instagram, Facebook and TikTok

Short form content promoting the features available through Adobe Lightroom in both the free and paid subscription versions.

UK Healing Brush Tool: Instagram, Facebook and TikTok

Short form content promoting the healing brush tool available as part of a paid subscription.

UK Geometry Tool: Instagram, Facebook and TikTok

Short form content promoting the geometry tool available as part of a paid subscription.

UK Selective Edit Tools: Instagram, Facebook and TikTok

Short form content promoting the selective edit tools available as part of a paid subscription.

Role: Art Director & Copywriter

Agency: Tommy

Creative Director: Iain Hunter

Design Director: Lee Levy

Additional Art Director: Dave West

Motion Graphics: Adam Witton

Producer: Alexis Sun